Energy CX's new Omnichannel Marketing Strategy
We’re excited to announce the expansion of our Marketing team and the launch of our newly designed website energycx.com. This update demonstrates our on-going commitment to providing the best customer experience and meeting the growing demands of the market.
The update enhances the overall user experience with easy navigation and engaging content. The site features customer and partner portals and highlights our mission to be the industry’s most trusted brand.
“Having a robust marketing strategy and an elevated online presence is a priority as we expand our digital footprint in markets nationwide,” said Energy CX Co-CEO Miles Rice, who oversees the team’s omnichannel strategy. “Our marketing efforts continue to support our clients as we lean in to analytics to demonstrate how to purchase energy the right way.”
Creative Marketing Manager April Dvorak and Growth Marketing Manager Sabrina Rice joined forces to lead the rebrand, infusing a high-tech presence into a more streamlined design. Their efforts are increasing visibility and creating a more seamless customer experience.
“We created visual assets to highlight our innovative technology and unique value proposition, ” said Dvorak. “The new site meets the evolving needs of customers and prospects, while supporting sales and elevating the brand.”
“Our culture, mission and vision are at the heart of our new website,” said Sabrina Rice. “We wanted to continue our traditions in a modern way that showcases our technological advancements and improves performance metrics at the same time.”
We can't wait to see what else is in store for the brand! Read the full story.