You have a brand-new sustainability strategy. You’ve got goals. You’ve got plans. Now what?

Share it internally. Make your sustainability strategy a big deal! Ideally, you’ve incorporated everyone in your company in its formation so you’ve already garnered some collective ownership. Build more by giving it a warm welcome. Announce it via company communication channels, hold a celebratory unveiling event (or virtual event), and make sure every single employee gets a copy of it. Discuss it – make sure everyone is onboard, and understands their role in the actions that will help you achieve your goals.

Share it externally. Don’t be shy – spread the word! Share your sustainability strategy with suppliers, partners, the community and investors. Consider doing a public relation campaign to unveil it – send out press releases, share it with media partners, and promote it on your website and social media channels.

Don’t let it collect dust. After it’s completed and unveiled, don’t shove your sustainability strategy in a file folder. It’s meant to be a guiding document, one that is frequently referenced and read. It should guide everyday business decisions, so everyone should have access to it, and do so frequently.

Keeping accountable. Make it a practice to do periodic check-ups on how well you’re doing in meeting your goals – don’t be afraid to be transparent about your progress. If you’re not progressing or meeting milestones, adjust your practices and operations accordingly to keep on track.

Celebrate your successes. There’s nothing wrong with a little self-congratulation. If you meet the goals set out in sustainability strategy, by all means, brag. Throw a party at the office. Share the good news on social media. Let everyone in your circle know. Because your hard work has strengthened your company – and made a positive impact on the world around you.

A sustainability strategy should be a living, breathing document. Don’t be afraid to change it over time, as your company and the world evolve. If you do meet the original goals, set higher ones. Sustainability isn’t a finish line. It’s about constant improvement.

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