Energy CX was founded in 2010 by Ellen Rice who believed that customer experience should come first. In 2016, she handed the reins to her children, who brought a tech-forward approach to an industry that had changed very little in decades.

The Rice started by growing the business, hiring top talent and seeking innovators to help execute their vision. Eventually, the team built ABEL™, Analytics Based Energy Logic, a math-based trading platform. They named the platform after their great-grandfather, Abel Rice, keeping the family roots at the center of the business.

Today, Energy CX is a team of over 150 people dedicated to delivering its customers the attention of a small business with the resources of an industry giant. The company believes they don’t just have the power to impact the customer, but set the new standard for energy purchasing